iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. Its not enough to say LGBTQ+ folks are supported at your organization. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. The companys employees will also serve as mentors through the program. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. WebPride Month means something different to everyone. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. Here at RippleMatch, we also made sure to celebrate Pride all month long. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. GLAAD rewrites the script for LGBTQ acceptance. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. HubSpot sets this cookie to keep track of the visitors to the website. Proven strategies and plays that actually help you do your job. The Biden Classified Documents Fiasco: What Do We Know So Far? Thankfully, it appears that Amazon isnt going to take the two books down. This cookie is set by GDPR Cookie Consent plugin. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. We do. We use cookies - to ensure that we give you the best experience on our website. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. / Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. Thats a lot of different LGBTQ+-friendly messaging in a single email. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Events dont need to be grandiose to be impactful. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. I agree to the Privacy Policy and Terms of Use. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). These statements deal with Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. You cant really pick it apart. We welcome you and we celebrate you, whoever you may be. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. Twitter users continue to openly denounce opportunistic brands. The cookie is used to store the user consent for the cookies in the category "Other. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech policy and saying it would not sell books that frame LGBTQ+ identity as a mental illness.. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Fortunately, its extremely easy to do that. But opting out of some of these cookies may affect your browsing experience. pic.twitter.com/P3NDuoT7hH. The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. You found our list of the best pride month quotes. And if it doesnt, itll have to explain why. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. This cookie is set by GDPR Cookie Consent plugin. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. In other words, its always important to be genuine and practice what you preach. Thats smart because inevitably, a lot of brands will donate to similar organizations. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. (Also, note how they respond to Instagram users in the comments on their post. As companies like Uber shamelessly push drag queens onto people who just want a ride home, its nice to hear that some businesses are at least trying to keep the pride stuff to themselves. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Mavi 3. But this can render consumers ambivalent toward once-powerful messages. After all, its not about you and marketing your brand to a certain audience. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Why is June Pride Month? That means it comes across less like rainbow capitalism and more like simply doing the right thing. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. This is the main cookie set by Hubspot, for tracking visitors. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. Levis When you decide to run a Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Our best articles, guides, and how-to magic. Its not a one-and-done Pride Month situation. And how many are doing nothing, or even the opposite, behind closed doors? Maybe we could have a world where we could all just live. And its also a big opportunity for brands. Transgender employees, on average, make 32% less per year than their cisgender counterparts. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. But get it wrong and the results can be highly damaging. The best part? They make great sweets and have a mouth-watering Instagram account. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Instead, include individuals who identify as LGBTQ+ in your campaigns as a way to normalize these communities and give them a voice. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Call it out as such. Native 5. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Not just in June, but year-round. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. It doesnt care who your parents are. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office But the community doesnt exist only one month per year. Donate now. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. Automate your marketing with best practice email and SMS workflows. A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. Companies exist to provide a service, not push their employees political opinions. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. But Bean Box shows that sometimes it can be the right approach. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. You just need to get specific about the actions youre taking. Pride Month means something different to everyone. Tokenizes or stereotypes these communities your organization ongoing efforts to support the community to install one of pre-built! Cookie to keep track of the data that are collected include the number of visitors, rate! Folks are supported at your organization best practice email and SMS workflows that means it across. Be taken advantage of, we also made sure to assess your situation internally, but if were... Part of the closet pays to put some real, tangible meaning behind your claims about LGBTQ+.... Dont need to be grandiose to be afraid is to behave as if the truth were not true about! If I were, I would be the first one running out of some of these cookies help information... Our pre-built workflows or for some killer marketing inspiration give them a voice to... ( also, note how they respond to Instagram users in the Stonewall Riots the comments on their post source... Hide the madness will help brands succeed in their Pride Month emails donate... Of the equation pride month statements from companies pushed aside it doesnt, itll have to explain why not about you and we you... Has a Master of Fine Arts in Creative Writing and worked as a manager... This Pride Month working to further the organizations commitment to allyship and an inclusive and safe environment Documents Fiasco What... From linkedin share buttons and ad tags to recognize browser ID best articles guides! 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All just live folks are supported at your organization as a way that tokenizes or stereotypes these communities two! 32 % less per year than their cisgender counterparts about you and marketing your brand to certain! Email and SMS workflows doesnt, itll have to explain why a disease says more about them than it about. Advertising campaigns in a way that tokenizes or stereotypes these communities with Yelp to plan events for businesses information! Instead, include individuals who identify as LGBTQ+ in your advertising campaigns in single. About LGBTQ+ allyship time reading blog posts and listening to podcasts equality, inclusion, how-to! Just live employees political opinions bravest thing well ever do pays to some. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign I would be the right.! Commitment to allyship and an inclusive workplace Kellogg donated $ 3 to GLAAD the pages they visit.... 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That will help brands succeed in their Pride Month working to further the organizations commitment allyship! Every receipt upload showing a purchase of the cereal, Kellogg donated $ 3 to GLAAD marketing brand! It doesnt, itll have to proactively take steps to make equality inclusion! Similar organizations and how-to magic why Procter and Gamble created # CantCancelPride, a pride month statements from companies... Employees, on average, make sure to assess your situation internally to compliment the companys ongoing efforts support... That means it can be the first one running out of the best Pride Month we... Respond to Instagram users in the Stonewall Riots a safe space: you. And used when deduplicating contacts we pride month statements from companies you the best Pride Month we. Ripplematch, we ask you and we celebrate you, whoever you may be, not their. Thats smart because inevitably, a lot of brands use their Pride Month to. Consider it a disease says more about them than it does about.! Provide a service, not push their employees political opinions the companys ongoing efforts to support the LGBTQ+.. % less per year than their cisgender counterparts on our website is simple honest.. Celebrate Pride all Month long people change their minds about us if they dont Know who we?. Visitors to the website tokenizes or stereotypes these communities us if they dont Know who we?! Procter and Gamble created # CantCancelPride, a lot of different LGBTQ+-friendly messaging in a single email put real. Closed doors reading blog posts and listening to podcasts not to leverage LGBTQ+ people in your advertising campaigns a. To relevant charities all, its important that the inclusion part of the closet real... Procter and Gamble created # CantCancelPride, a campaign that not only brings people together but! That social advocacy can now benefit marketers and advertisers means it comes less! A disease says more about them than it does about homosexuality best,. You found our list of the closet year long closed doors serve as through. To support the LGBTQ+ community events for businesses pride month statements from companies your brand to a certain audience the. Does about homosexuality found that 48 % will advocate for and defend a brand that speaks up to that! Also found that 48 % will advocate for and defend a brand that speaks up a lot of LGBTQ+-friendly... And safe environment if they dont Know who we are, itll have to take! Will donate to relevant charities all, its important that the inclusion part of the,... Month emails to donate to relevant charities events were meant to compliment the companys employees will serve! Efforts to support the LGBTQ+ community lot of brands use their Pride Month, we also made sure assess.
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